PharmaForceIQ acquires Aktana, creating an end-to-end commercial customer engagement platform. Unify brand and field strategy, align execution, and measure quickly.
PharmaForceIQ is an end-to-end, real-time customer engagement platform that finally unifies brand and field. We empower you to predict and orchestrate the most effective, personalized, and relevant journey for every customer across channels. Clear metrics prove impact fast, including script lift. No overpromising, no frustrating implementation–just strategic partnership, sophisticated tech linked to your existing stack, and agile execution to help your team win.
We give you a faster, more effective way to engage HCPs and patients across the right channels: optichannel strategy. This focuses resources on the channels that matter most for your audience, engaging with customers where they already spend time when there’s a genuine, real-world signal that they have a need. Optichannel uses data to optimize for intent and timing so you reduce waste and deliver truly personalized, customer-centric communications that build trust.
How a biotech leader drove 3x sales and rapid adoption with a smarter launch strategy
How a biotech leader drove 3x sales and rapid adoption with a smarter launch strategy
Former SVP, Global & US Head of Oncology Business Franchise – Large Pharmaceutical Company, now CEO Marengo Therapeutics
At a large pharmaceutical
company
Medical Affairs,
oncology at Merck
Former Omnichannel Marketing Strategy Lead at Amgen, now VP of Marketing at Argonaut
We unite deep affinity intelligence, dynamic execution across personal and nonpersonal channels including third-party digital, and live NPI-level reporting to prove impact fast. As your wins grow, so does your force.
We unite best-in-class field and digital orchestration so you can break down silos and build truly cohesive experiences for customers across all channels.
Go beyond reach and ensure your campaign lands effectively. 7M+ HCP profiles reveal what your audience cares about across message types, formats, channels, and publishers.
Others update data monthly, but we respond within hours. We act on clinical and behavioral signals fast, deploying content via the field and 75K+ digital sites so you never miss a moment that matters.
We contract dynamically directly with vendors without minimum spends or large target list costs. Our clients only pay for what they use and save 20% or more–while achieving better ROI
Forget end-of-quarter reporting. Connect the dots from exposure to outcome, with real-time dashboards to quickly see which tactics led to scripts, how reps are engaging, and where to pivot.
We bring expertise, speed, and insight from day one, working side-by-side with you to truly support your brand strategy. We only work with one product per indication to deliver true competitive advantage.
We create smarter, faster approaches across functions that deliver wins, increase revenue, and drive measurable HCP and DTC engagement throughout the product lifecycle.
20% reduction in marketing spend while increasing lift
2x+ growth in quality website visits
80% increases in compliant HCP engagement
7 months from pilot to supporting one client’s full portfolio
40% average growth in incremental revenue
36% higher sales for reps using intelligent NBA
Unlike omnichannel methods that aim for broad, “always on” presence across platforms, optichannel marketing leans on real-time, real-world data insights to focus on the most impactful channels. J.J. Ferrer and Hemal Somaiya explore the difference
Learn how Day One Biopharmaceuticals and PharmaForceIQ collaborated on a data-driven optichannel marketing campaign to drive success at launch in a complex indication.
Stephen Onikoro, our Chief Operating Officer, spoke with Fierce Pharma about marketing’s evolution, how real-world data helps personalize HCP engagement, and how tech can now stretch the value of every media dollar.