OUR OMNICHANNEL PLATFORM GETS YOUR MESSAGES TO HCPs BEFORE THEY MAKE A TREATMENT DECISION

Orchestrate Across The Entire Life Sciences Ecosystem

PharmaForceIQ’s Next Best Action omnichannel orchestration integrates with your field, CRM, digital, endemic and offline channels to deliver AI-powered personalized experiences to the RIGHT HCP at the RIGHT TIME through the RIGHT CHANNEL with the RIGHT MESSAGE

Orchestrate Across The Entire Life Sciences Ecosystem

REDUCE MEDIA WASTE

AI-powered precision targeting will minimize $$$ spent on media by increasing the effectiveness of every HCP touchpoint with your brand. The power to increase share of voice at any time for every single HCP is in your hands

REDUCE MEDIA WASTE

MANAGE YOUR OWN MARKETING CAMPAIGN IN REAL-TIME

Create new HCP campaigns and adjust existing ones at anytime. You can chose to target a specific HCP, or a group of HCPs and have the flexibility to determine the time or sequnce of your messages. Leverage a manually crafted campaign, or our AI algorithms as appropriate for your brand

MANAGE YOUR OWN MARKETING CAMPAIGN IN REAL-TIME

Get REAL-TIME End-to-End Results

Track every touchpoint from patient identification to channel engagement through Rx lift on one dashboard. Our pharma-seasoned team of data principals, omnichannel marketers, and technology experts can support your data visualization and reporting needs with customizable dashboard views to help you provide detailed or summary reports specific to your needs

Get REAL-TIME End-to-End Results

PROPRIETARY HCP Affinity Data

Leveraging dozens of artificial intelligence (AI) models, we have built the life science industry's most detailed, dynamic and deepest understanding of US HCP media preferences i.e. affinity. Our patent pending affinity data provides the unique competitive edge that our clients need to win their target HCPs including:

01 - Digital vs. Non-Digital Mix

Compose the right digital vs. non-digital mix using HCP Digital Affinity

02 - Double Deciling

Double decile your target list to improve effectiveness of tactical plans

03 - Media investment

Optimize media investment mix using HCP Digital Affinity

04 - Personal Promotion Preferences

Provide real-time HCP Channel Affinity insights to field teams

05 - NPP Asset Strategy

Leverage HCP Message Affinity for media asset development

06 - Prioritize channel

Prioritize NPP Channels

07 - Affinity-Based Segmentation

Understand HCP Affinity by client-provided segments

08 - Affinity Based HCP Profiling

Understand HCP Affinity by geography, specialty, experience, etc.

09 - Message Sequences

Use HCP Message Affinity to define the “winning” message sequence for each HCP

10 - Optimize Rx Lift

Optimize HCP Rx potential using the PFIQ Score

Get in
touch

Demo our state of the art dashboard and self-service campaign management platform that provides a central view of your marketing, sales and Rx lift all tracked at an individual physician level