PharmaForceIQ acquires Aktana, creating an end-to-end commercial customer engagement platform. Unify brand and field strategy, align execution, and measure quickly.
We built a real-time engagement platform specifically for life sciences, giving you an unfair advantage in reaching the right HCPs. We understand the compliance landscape for Medical Affairs, and our easy-to-implement solution delivers unbranded engagement that’s compliant, mapped, and measured. Serve timely, credible content with precision targeting–and connect to the field for deeper impact.
GROUNDED IN DATA
We help you shape the Medical Affairs program of tomorrow: sophisticated technology and measurable reach far beyond email, making the most of every dollar. We start from 360-degree, AI-powered profiles for 7M+ HCPs. We know each HCP’s content, channel, format, and platform preferences and deliver personalized content where they’re already going.
Budgets aren’t finite. You need to know what’s working quickly to make the best use of every dollar. Our real-time dashboards show the latest engagement data and allow optimization at any time (not monthly or quarterly). See how traffic is growing to your medical website week by week, for example, or learn what’s resonating more with NPs versus APPs. We adapt quickly, keeping our eye firmly on your goals.
Medical Affairs,
Oncology at Merck
CROSS-FUNCTIONAL SUCCESS
Digital can be a powerful complementary force for MSLs. When nonpersonal and personal truly work together, you dramatically boost wins. We also use the connections across our platform to uncover and share hidden opportunities. Our real-time dashboards surface truly actionable insights, like identifying relevant non-list HCPs who are engaging frequently on nonpersonal channels that MSLs could reach out to achieve quick wins.
Optichannel campaigns bridge personal and nonpersonal efforts from early pre-launch planning through brand growth no matter your budget, enhancing external communications compliantly and allowing your team to adjust quickly and maximize impact.
We helped a medical affairs team craft a compliant solution to educate HCPs across channels for two indications on a very tight budget. Within 4 months of launch, we engaged 2 in 3 target oncologists so efficiently that they consistently returned to the microsite for education.
Medical has come a long way, but for many leaders, the world of digital and cross-channel marketing can still feel like a complex puzzle within a compliance maze. See our framework for connecting the puzzle pieces to drive meaningful, personalized, and hyper-efficient HCP engagement at scale.
We can launch a scalable pilot in 6-8 weeks. Quickly unlock the power and simplicity of our real-time targeting, deployment, and measurement to create more powerful programs, meaningfully educate HCPs, and truly move metrics.
Find answers to common questions about our partnership with medical affairs teams.
We help you deliver more effective scientific education that drives HCPs from awareness to education to intent. We offer clear, credible metrics visible on real-time dashboards. Depending on your goals, that includes reach, engagement, and high-value actions like CTR or quality website visits, as well as indicators of engagement at segmented, channel, geographic, and other levels.
So we can truly go deep and offer value as a true strategic partner, we only support one product per indication.
We activate campaigns on your optimal mix from across 75+ endemic health media partners, 75,000+ non-endemic digital publishers, email providers, and digital and offline channels. We easily, securely integrate with field and internal CRM environments (like hourly syncs with Veeva) to complement your internal capabilities, and we ingest events-related data to ensure holistic, cross-channel intelligence and coverage.
We utilize dozens of trigger sources to adapt to client-specific goals, regardless of lifecycle phase, disease state, patient incidence, or therapeutic area. Used as relevant, this includes indicators of events like congress attendance or paper publication, MSL visits, key actions on owned channels, or data based on the HCP target list. We also offer other methods, like online search behavior monitoring, predictive analytics, standard clinical data triggers, and more.
Our triggered approach and strategic media contracting deliver significant savings. Our broad partnerships and technical integrations allow us to contract dynamically directly with vendors, without being held accountable for minimum spends or full target list costs for deployment. Our clients use media dollars wisely and pay only for what they use and often save 20% or more compared to past campaign budgets–with better ROI.
Using affinity data means we reach HCPs based on where and how they are most likely to engage (based on millions of data points). Our platform orchestrates Next-Best-Action sequences to increase personalization at the 1:1 level and minimize overwhelm and fatigue. Our machine learning model learns from how an HCP does or doesn’t engage to improve future outreach.
We only need a few assets to implement a program, as these can be deployed across multiple channels. Quantity is not a barrier, so let’s chat and talk through what you do have available and what your core objectives are.