PharmaForceIQ acquires Aktana, creating an end-to-end commercial customer engagement platform. Unify brand and field strategy, align execution, and measure quickly.
With finite resources, life science marketers are under immense pressure to drive script lift and increase HCP share-of-voice quickly. You need platform-agnostic partners who can quickly implement more cost-effective and measurable solutions (and share ownership of outcomes) to support your strategy across functions. We’ll help you with a smarter, faster way forward: optichannel marketing.
REAL TIME TARGETING
While most platforms update lists monthly or quarterly, PharmaForceIQ responds within hours. Our clients deploy content triggered by key real-world signals—like a relevant test result or HCP search keyword—before the window of influence closes. This level of responsiveness leads to better performance and cost savings.
Director, HCP & KOL Marketing, Day One Biopharmaceuticals
LIVE ROI DATA AND OPTIMIZATION
We connect the dots from exposure to outcome—down to the individual HCP. With real-time dashboards, you’ll know which actions led to new prescriptions, where spend is working, and where to pivot. While many platforms require offline analysis, our insights refresh dynamically to support continuous optimization, not just end-of-quarter reports.
Whether you’re preparing for launch or recalibrating strategy for a mature brand, we adapt to your needs. From real-world data triggers to online search behavior monitoring for intent signals and predictive analytics that anticipate clinical needs, we constantly evolve to enhance targeting, drive ROI, and help our clients win.
Discover the data-driven optichannel strategy and campaign framework that powered a remarkable launch in a complex rare oncology indication with our client Day One Biopharmaceuticals.
When working with us, you can count on actionable optichannel plans that help you deploy every dollar instantly and precisely where it will yield the highest ROI across field and digital–and see clear metrics that prove ROI. Clients consider us “an extension of their team,” and your next promotion thanks you in advance.
Find answers to common questions about our partnerships with brand, portfolio, and digital marketers.
We deliver transparent results. That means higher script and revenue lift with data down to the NPI level, better website engagement and quality visits, increases in field force activation and access to HCPs, and other types of KPIs. Track outcomes on live dashboards so you know what’s working and can easily pivot when needed (not just monthly, quarterly, or once a year).
We only support one product per indication to be a strategic partner and give clients true competitive advantage. We also offer in-depth competitive monitoring across endemic and non-endemic partners to inform counter-positioning. Eying an existing competitor or new market entrant? Let’s chat.
We deploy in real time across digital, personal, and peer-to-peer channels based on each HCP’s affinity preferences. While others offer narrow recommendations or lock you into a single network, PharmaForceIQ activates campaigns on your optimal mix from across 75+ endemic partners, 75,000+ digital publishers, email providers, and digital and offline channels. We easily, securely integrate with field and internal CRM environments (like hourly syncs with Veeva) to complement your internal capabilities, and we ingest events-related data to ensure holistic, cross-channel intelligence and coverage.
We utilize dozens of trigger sources to adapt to client-specific goals, regardless of lifecycle phase, disease state, patient incidence, or therapeutic area. Our existing two-way technical integrations allow us to ingest data in real-time (daily or weekly) across more than 2,000 labs, several claims vendors, and most EHRs to achieve ~80% data coverage. This syncs rapidly with campaigns so content can be deployed to target HCPs on their go-to channel and platform within 24 hours of them having an eligible patient. We also offer other methods, like online search behavior monitoring, predictive analytics, and more.
Our triggered approach and strategic media contracting deliver significant savings. Our broad partnerships and technical integrations allow us to contract dynamically directly with vendors, without being held accountable for minimum spends or full target list costs for deployment. Our clients use media dollars wisely and pay only for what they use and often save 20% or more compared to past campaign budgets–with better ROI
Using affinity data means we reach HCPs based on where and how they are most likely to engage (optichannel strategy based on channel, format, platform, and message type signals from millions of data points). Our platform orchestrates Next-Best-Action sequences to increase personalization at the 1:1 level and minimize overwhelm and fatigue. We deliver higher engagement with this level of coordination, and our machine learning model learns from how an HCP does or doesn’t engage to improve future outreach. We also connect nonpersonal and personal to ensure these channels build upon and support one another effectively.
We frequently work with creative agencies to leverage approved and create any new content assets needed, and we work with media agencies in multiple ways. We collaborate to leverage their existing buys for our campaigns, and we can work with you both to propose the most efficient vendors using our affinity data. If you don’t have a media agency, we can also handle media buying for you directly (without the standard commission rate).
Triggered media can utilize complex and progressive business rules that find clinical signals from lab, EHR, medical, and Rx claims data or other real-world sources, even in complicated scenario. We can layer in insights from always-on campaigns, peer-to-peer events, HCP keyword search tracking, hub programs, and many other sources to ensure meaningful interaction with HCPs who may not otherwise be reached. We also offer predictive analytics models that help assess when a patient might be eligible to trigger messaging in the right moments in second-line and other complex indications.
Built on over 12 years of global field orchestration, our platform helps you improve field execution through a system that easily fits into a rep’s workflow, with recommendations that “feel right” to improve strategy adherence. Don’t just chuck it over the fence and hope – easily digitize strategies and tactics, then connect them to goals with KPI dashboards to rapidly see impact. We use behavioral science to nudge behavior change and build trust, and these tools have driven real outcomes like 20%+ improvements in field adherence to brand strategy and 30%+ higher sales by reps using NBA recommendations.
Our clients typically start seeing increased engagement rates immediately with our personalized approach. NRx lift typically takes longer, often 3 to 6 months, to appropriately characterize after we start a hyper-targeted campaign. This varies based on strategic objectives, indication, and other factors.