PharmaForceIQ acquires Aktana, creating an end-to-end commercial customer engagement platform. Unify brand and field strategy, align execution, and measure quickly.
PharmaForceIQ is an end-to-end, real-time customer engagement platform built for life sciences. Our platform and expert team help you plan, execute, and optimize HCP and patient engagement campaigns faster than ever across digital, field, and peer-to-peer channels. We combine AI-driven technology with dedicated hands-on support to deliver efficiency and transparent ROI: precision targeting to reach the right audience, immediate deployment on the optimal channels and platforms based on real-world signals, intelligence and context that truly supports rep workflows, and metrics available immediately (not a month or year later).
We unite deep affinity intelligence, dynamic optichannel execution across personal and nonpersonal channels (including third-party digital), and live NPI-level reporting to prove impact fast. This empowers teams to optimize and pivot quickly, deploying every dollar precisely where it yields the highest ROI.
Reach HCPs based on what they actually READ, not just what they wrote in the past, and turn data into action. We have the industry’s most advanced, live intelligence across 7M+ HCPs.We also identify and engage non-list HCPs in every campaign.
Our clients deploy new content triggered by clinical signals–like a new diagnosis or mutation test result–within 24 hours of an HCP having an eligible patient. It’s truly real-time targeting that puts your message in front of the audience before the window of influence closes.
Don’t just toss strategy over the fence. Give reps real-time, predictive insights on who to see, when to go, and what to say. Reps get the full context of an HCP’s journey and predictive recommendations directly in their CRM workflow to make faster, more informed decisions and maximize their day.
Unlike agencies and platforms that over-index on their own ecosystems, we deliver wherever your target HCP actually is. We activate campaigns on your optimal mix across channels and more than 75,000+ digital, field, and peer-to-peer platforms and sites.
With dynamic dashboards and ongoing optimization, we tossed out the old playbook of quarterly reports and lagging Rx lift insights. See engagement and script-level impacts in real time. This means faster decisions, smarter spend, and campaigns that evolve every day.
Former SVP, Global & US Head of Oncology Business Franchise – Large Pharmaceutical Company, now CEO Marengo Therapeutics
Kick-off with client team to understand goals and imperatives, introduce PFIQ project team, and discuss required materials
Conduct HCP affinity analysis and develop channel, vendor and initial message recommendations, then align on go-forward plan
Conduct trigger data assessment and provide end-to-end data flow mock-up for client’s insight into live program flow
Onboard third-party partners for the program, align on timelines, and discuss and align on reporting and KPIs for dashboard
Implement technical integrations, data authentications, and data transfers if required, and submit assets for MLR
Refine and finalize dashboard UI, provide training materials for users and field force, obtain MLR approvals, and test
Go live across all channels! Continue field integration if needed, plus get introduced to ongoing monitoring and support plans
We offer more than reach—we deliver insight about who to target and what they care about. Our patented platform includes over 7 million HCP profiles and insights from millions of data points gathered over a decade of global field orchestration.
With real-time dashboards, you’ll know which actions led to new prescriptions, where spend is working, and where to pivot
Transforming the way you engage HCPs and patients
We frequently work with creative agencies to leverage approved and create any new content assets needed, and we work with media agencies in multiple ways. We collaborate to leverage their existing buys for our campaigns, and we can work with you both to propose the most efficient vendors based on our data. If you don’t have a media agency, we can also handle media buying for you directly (without the standard commission rate).
We are deeply committed to compliance, privacy, and corporate responsibility to effectively deliver accurate, actionable intelligence while creating peace of mind for our enterprise partners. Visit our Security Center to learn much more.
We work side-by-side with you, handling the heavy lifting but ensuring you have all the insights you need on campaign planning and ROI. You’ll meet with us regularly, be trained on the dashboard interface, and receive recommendations for refinements and message and/or asset enhancements based on brand needs and insights from our affinity data.
Our customer journeys span all channels based on an HCP’s individual preferences, including digital, third-party media, and field. Powered by data from Aktana’s 12+ years of global field orchestration, our field NBA engine surfaces insights to improve performance by easily fitting into a rep’s workflow via your existing CRM. We use behavioral science to nudge behavior change and context-rich recommendations to build trust. These tools have demonstrated significant impact, including 30%+ higher sales by reps using NBA recommendations.
We offer faster optimizations because much of the work is automated within our platform. With a human in the loop, we measure in flight and auto-adjust for audience quality, visits, Trx, NRx and other KPIs. Most media agencies have interim steps of receiving results, planning optimizations, gaining brand approvals, reissuing IOs, and executing optimizations manually.
We only support one product per indication to deliver true competitive advantage. We also offer in-depth competitive monitoring across endemic and non-endemic partners to inform counter-positioning. Eying an existing competitor or new market entrant? Let’s chat.
We deliver strategy, speed, and savings in one platform, and our clients have demonstrated remarkable results to their internal teams–some even presenting campaign wins to their executive leaders. Our results speak for themselves in terms of ROI and competitive edge, and we’ve achieved 100% client renewal rates based on performance.
