When more than half of pharma product launches miss sales forecasts, it’s time to think differently. PharmaForceIQ’s engine drives better launch execution, replacing fragmented tech with an optichannel HCP engagement platform that acts on real-time information across your optimal channel mix.
We also tie each touchpoint back to script lift and educational impacts instantly, so you can optimize quickly instead of six months later.
REAL TIME TARGETING
While most platforms update lists monthly or quarterly, PharmaForceIQ acts fast. Our clients deploy content triggered by key real-world signals, like a relevant test result or HCP search for MOA information, before the window of influence closes. Instead of data lags and silos, your launch teams benefit from real-time customer insights, precise targeting, and fast execution across all channels to maximize field activity, paid media, and digital journeys.
We offer both reach and insight at every step. Affinity signals tell you what your audience cares about via our patented platform’s 7 million-plus HCP profiles. Powered by dozens of machine learning models, each is enriched with data on message, channel, vendor, and format preferences and behaviors. Do they prefer efficacy content? What’s their go-to website for scientific content? Do they like rep engagement? Rich data allows 1:1 journey and content personalization as we execute rapidly, so your message lands with a higher chance of action wherever that HCP already goes for information.
Director, HCP & KOL Marketing, Day One Biopharmaceuticals
LIVE ROI DATA AND OPTIMIZATION
Our real-time dashboards unify pharma field and digital intelligence in one actionable view, so you’ll know which actions led to new prescriptions (or Medical KPIs) and where to pivot for launch success. See metrics at the aggregate and at the individual HCP level–the most complete journey view available. And while many platforms require offline analysis, we refresh data daily so you can optimize continuously, not wait on end-of-quarter reports.
Our model has repeatedly shown results for pharma and biotech clients launching new therapies, including in rare and niche indications. We help brand and medical teams start and transition from pre-launch awareness to branded campaigns that drive sustained market share, with field-and-digital orchestration for pharma launches that keeps every team aligned.
We drove brand awareness across a small set of target HCPs in one recent launch, effectively engaging 40% of target HCPs and growing Rx share for a second-to-market brand to 1.9x industry standard.
Discover the data-driven optichannel strategy and campaign framework that powered a remarkable launch in a complex rare oncology indication with our client Day One Biopharmaceuticals.
Eliminate vendor fragmentation, align your teams, and secure market share for your next launch. We deliver actionable optichannel campaigns so you deploy every dollar instantly and precisely where it will yield the highest ROI across field and digital–and see clear metrics that prove ROI. See the engagement platform in action.
Find answers to common questions about our partnerships with brand, portfolio, and digital marketers.
We deliver transparent results. That means higher script and revenue lift with data down to the NPI level, better website engagement and quality visits, increases in field force activation and access to HCPs, and other types of KPIs. Track outcomes on live dashboards so you know what’s working and can easily pivot when needed (not just monthly, quarterly, or once a year).
We help you deliver more effective scientific education that drives HCPs from awareness to script to intent. We offer clear, credible metrics visible on real-time dashboards. Depending on your goals, that includes reach, engagement, and high-value actions like CTR or quality website visits, as well as indicators of engagement at segmented, channel, geographic, and other levels.
Our triggered approach and strategic media contracting deliver significant savings. Our broad partnerships and technical integrations allow us to contract dynamically directly with vendors, without being held accountable for minimum spends or full target list costs for deployment. Our clients use media dollars wisely and pay only for what they use and often save 20% or more compared to past campaign budgets–with better ROI.
We deploy in real time across digital, personal, and peer-to-peer channels based on each HCP’s affinity preferences. While others offer narrow recommendations or lock you into a single network, PharmaForceIQ activates campaigns on your optimal mix from across 75+ endemic partners, 75,000+ digital publishers, email providers, and digital and offline channels. We easily, securely integrate with field and internal CRM environments (like hourly syncs with Veeva) to complement your internal capabilities, and we ingest events-related data to ensure holistic, cross-channel intelligence and coverage.
We frequently work with creative agencies to leverage approved and create any new content assets needed, and we work with media agencies in multiple ways. We collaborate to leverage their existing buys for our campaigns, and we can work with you both to propose the most efficient vendors using our affinity data. If you don’t have a media agency, we can also handle media buying for you directly (without the standard commission rate).
Triggered media can utilize complex and progressive business rules that find clinical signals from lab, EHR, medical, and Rx claims data or other real-world sources, even in complicated scenario. We can layer in insights from always-on campaigns, peer-to-peer events, HCP keyword search tracking, hub programs, and many other sources to ensure meaningful interaction with HCPs who may not otherwise be reached. We also offer predictive analytics models that help assess when a patient might be eligible to trigger messaging in the right moments in second-line and other complex indications.
Built on over 12 years of global field orchestration, our platform helps you improve field execution through a system that easily fits into a rep’s workflow, with recommendations that “feel right” to improve strategy adherence. Don’t just chuck it over the fence and hope – easily digitize strategies and tactics, then connect them to goals with KPI dashboards to rapidly see impact. We use behavioral science to nudge behavior change and build trust, and these tools have driven real outcomes like 20%+ improvements in field adherence to brand strategy and 30%+ higher sales by reps using NBA recommendations.
Our clients typically start seeing increased engagement rates immediately with our personalized approach. DSE campaign metrics differ from lift-focused metrics after approval and launch. NRx lift typically takes at least 3 months to appropriately characterize after we start a hyper-targeted campaign. This varies based on strategic objectives, indication, and other factors.
Absolutely. Our platform is completely agnostic and connects seamlessly with your existing marketing technology, CRMs, and data triggers/sources without requiring a massive system overhaul.
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