OMNICHANNEL, MEET OPTICHANNEL

Strategy, speed, and savings in one turnkey HCP engagement platform

PharmaForceIQ is an end-to-end, real-time customer engagement platform built for life sciences. Our platform helps you plan, execute, and optimize customer engagement campaigns faster than ever across both digital and field channels. We deliver precision targeting to reach the right audience, immediate deployment on the optimal channels and platforms based on real-world signals, intelligence and context that truly supports rep workflows, and clear ROI through transparent metrics available immediately (not a month or year later).

We're a bold alternative to traditional agencies,
delivering unmatched results

Increased
incremental revenue
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Average media savings achieved
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Increase in
field adherence to strategy
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Trusted by small, midsized, and large pharma

Let’s discuss how you can transform customer engagement across marketing, sales, and commercial teams.

HCPs reading an ipad
SMARTER, FASTER

Others market. We move the market.

We unite deep affinity intelligence, dynamic optichannel execution across personal and nonpersonal channels (including third-party digital), and live NPI-level reporting to prove impact fast. This empowers teams to optimize and pivot quickly, deploying every dollar precisely where it yields the highest ROI.

Unmatched Preference Data
We know what HCPs care about

Reach HCPs based on what they actually READ, not just what they wrote in the past, and turn data into action. We have the industry’s most advanced, live intelligence across 7M+ HCPs.We also identify and engage non-list HCPs in every campaign.

Signal to deployment in under a day

Our clients deploy new content triggered by clinical signals–like a new diagnosis or mutation test result–within 24 hours of an HCP having an eligible patient. It’s truly real-time targeting that puts your message in front of the audience before the window of influence closes.

Truly unify field and digital

Don’t just toss strategy over the fence. Give reps real-time, predictive insights on who to see, when to go, and what to say. Reps get the full context of an HCP’s journey and predictive recommendations directly in their CRM workflow to make faster, more informed decisions and maximize their day.

Other platforms plan. We launch

Unlike agencies and platforms that over-index on their own ecosystems, we deliver wherever your target HCP actually is. We activate campaigns on your optimal mix across channels and more than 75,000+ digital, field, and peer-to-peer platforms and sites.

See script lift results front and center

With dynamic dashboards and ongoing optimization, we tossed out the old playbook of quarterly reports and lagging Rx lift insights. See engagement and script-level impacts in real time. This means faster decisions, smarter spend, and campaigns that evolve every day.

Grounded in dynamic and deep intelligence

We offer more than reach—we deliver insight about who to target and what they care about. Our patented platform includes over 7 million HCP profiles and insights from millions of data points gathered over a decade of global field orchestration.

End-to-end execution

Our full-service engine turns affinity insights into impactful optichannel campaigns that drive customer actions

Transparent ROI

With real-time dashboards, you’ll know which actions led to new prescriptions, where spend is working, and where to pivot

CROSS-FUNCTIONAL WINS

We reach beyond the inbox, feed, and EHR—wherever HCPs go, we know.

We create smarter, faster approaches across functions that deliver wins, increase revenue, and drive measurable HCP and DTC engagement throughout the product lifecycle. 

For HCP Marketers

20% reduction in marketing spend while increasing lift

2x+ growth in quality website visits

80% increases in compliant HCP engagement

7 months from pilot to supporting one client’s full portfolio

40% average growth in incremental revenue

36% higher sales for reps using intelligent NBA

For HCP Marketers