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AI, HCP engagement, Optichannel excellence

AI to Rethink Customer Engagement: A Q&A with Hemal Somaiya and Derek Choy

AI, HCP engagement, Optichannel excellence

Harnessing AI to Transform End-to-End Customer Engagement in Pharma and Biotech

Shift from ineffective omnichannel approaches to AI-driven optichannel strategies. Discover how end-to-end AI systems unify teams, if designed effectively to empower users, deliver transparency, and manage many complex, nuanced factors.

HCP engagement, Optichannel excellence, Therapeutic area expertise

Rare Revolution Insider: How real-time, real-world data unlocks precision in rare disease marketing

Using a proactive optichannel strategy and a custom array of real-world signals helps rare disease teams move beyond "spray and pray" to deliver personalized, real-time outreach and measurable results.

News, Optichannel excellence

PharmaForceIQ Acquires Aktana to Deliver Unparalleled Cross-Functional Engagement Impact for Pharma

PharmaForceIQ has acquired Aktana, enhancing our digital orchestration platform with the industry’s premier field Next-Best-Action platform. This creates pharma's first end-to-end, optichannel commercial customer engagement system.

HCP engagement, Optichannel excellence

Maximizing ROI with optichannel marketing

Uncover why traditional omnichannel approaches often fall short in pharma and how optichannel marketing leverages data and precise targeting to deliver smarter engagement, minimize waste, and generate measurable ROI..