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News, Optichannel excellence, Product announcement

PharmaForceIQ Acquires Aktana to Deliver Unparalleled Cross-Functional Engagement Impact for Pharma

HCP engagement, Optichannel excellence

Maximizing ROI with optichannel marketing

Learn how optichannel marketing uses data and precise targeting to improve pharma engagement, reduce waste, and increase measurable ROI.

Launch planning, Optichannel excellence, Understanding ROI

Before and after optichannel: Rescuing a stalled launch in 5 months

See how affinity intelligence and optichannel precision helped a pharma brand turn around a stalled launch and accelerate adoption in five months.

Customer journeys, HCP engagement, Media efficiency

Small budget, big lift: Hyper-targeting supercharges always-on campaigns

See how hyper-targeted tactics helped a pharma team respond to competitive pressure and field vacancies while maximizing HCP engagement.

HCP engagement, Life science trends, Optichannel excellence

Driving optichannel success through data-driven decision making

GSK, Novartis, Replimune, and PharmaForceIQ leaders discuss optichannel strategy, data flow, engagement, ROI, and measurable outcomes.