Through holistic out-of-the-box technology and deep strategic partnership, we empower your teams to move faster, drive tangible cost savings, and deliver measurable revenue growth. Understand each customer deeply based on their real behaviors, and predict, orchestrate, and measure a personalized journey to engage them efficiently in relevant moments across field and digital channels.
SIMPLIFY EXECUTION
Our end-to-end optichannel platform unites deep audience affinity intelligence, dynamic optichannel execution across personal and nonpersonal channels including third-party digital, and live NPI-level reporting to prove impact fast.
We’re an alternative to fragmented vendors that are often over-complicated, one-size-fits-all, limited, slow, or incentivized by higher spend. No overpromising, no frustrating implementation, no endless analysis–just transparent collaboration, sophisticated technology, predictive intelligence, and agile execution that deliver consistent, high-impact results to help your team win.
Formerly SVP at a large pharmaceutical company, now CEO at Marengo Therapeutics
THE HOLY GRAIL
Break down organizational silos that lead to conflicting priorities, customer confusion, and dilution of spend. Use the industry’s only optichannel digital platform to maximize marketing spend and drive lift, and simultaneously improve field execution through a Next-Best-Action (NBA) system that easily fits into rep workflows, with AI-powered recommendations that actually improve strategy adherence.
We offer lean, high-performing solutions that support portfolio objectives across the brand lifecycle. Align functions, simplify execution, and prove value fast by driving growth and creating a competitive edge.
See how we helped this team use real-world data effectively and bring their first drug to market successfully. This included dynamic audience intelligence, proactive and rapid targeting, a balanced content strategy with rapid deployment, and real-time metrics to assess impact fast.
Learn how RWD-driven optichannel strategies bridge personal and nonpersonal efforts from early pre-launch planning through brand growth. Shift outreach from reactive to proactive to improve customer experience, drive growth and efficiency, and transform the commercial function.
Our low-overhead, high-return solutions give organizations a competitive edge by aligning teams, using precision to create efficiency, driving market penetration, and scaling easily without complex implementations.
Find answers to common questions about our partnership with commercial leaders.
We deliver transparent results. That means higher script and revenue lift with data down to the NPI level, better website engagement and quality visits, increases in field force activation and access to HCPs, and other types of KPIs. We also track scientific education metrics for Medical Affairs teams who aren’t oriented toward Rx lift. Track outcomes on live dashboards so you know what’s working and can easily pivot when needed (not just monthly, quarterly, or once a year). We’ll work closely on all the details with your digital or brand leads, then regularly surface concise, insight-rich updates for you about the platform’s impact on strategy and company value.
PFIQ has always delivered visibility on 1:1 HCP digital activation to reps within CRMs. We also acquired the Aktana field orchestration platform in late 2025. Our unified platform helps teams understand customers even more deeply and predict, orchestrate, execute, and measure personalized journeys across the right field, digital, and P2P channels. Use the most effective optichannel digital platform to maximize media spend and drive lift, then improve field execution through a system that easily fits into their workflow, with recommendations that feel right to improve strategy adherence.
We create efficiency through several mechanisms. By integrating granular audience, platform, and clinical data, you can achieve precise campaign targeting and delivery that reduces irrelevant communications, trims spend on platforms that won’t reach the audience, and enhances the impact of each interaction. With live data feeds, dynamic measurement also helps identify what’s working rapidly and enables agile optimization now, versus spend adjustments months later as in traditional media buying cycles. With human in the loop AI models, we measure in flight and auto-adjust for audience quality, visits, Trx, NRx and other KPIs. Most agencies have interim steps of receiving results, planning optimizations, gaining brand approvals, reissuing IOs, and executing optimizations manually.
Our triggered approach and strategic media contracting deliver significant savings. Our broad partnerships and technical integrations allow us to contract dynamically directly with vendors, without being held accountable for minimum spends or full target list costs for deployment. Our clients use media dollars wisely and pay only for what they use and often save 20% or more compared to past campaign budgets–with better ROI.
We have the industry’s most holistic suite of platform integrations that are ready out-of-the-box. That includes easy implementation with Veeva, Marketo, Salesforce, and hundreds of other vendors and data partners. Critically, client data stays with the client. Our data is fed directly to our platform by publishers and HCP activities. For agency partners, we frequently work with creative agencies to leverage approved and create any new content assets needed. We work with media agencies to leverage existing buys, and we can propose the most efficient vendors using our affinity data. If you don’t have a media agency, we can also handle media buying for you directly (without the standard commission rate).
Our solution is end-to-end across digital and field, and it can easily integrate into existing platforms without a long, arduous process. A key to digital transformation success and transforming slow cultures is finding a strategic partner whose core competency is technology–which we deliver, along with deep strategic expertise in biopharma. While others offer narrow recommendations or lock you into 1 network, we deploy on your optimal mix from across 75+ endemic partners, 75K+ digital publishers, email providers, and other channels. We securely integrate with field and internal CRMs, like hourly syncs with Veeva, to complement existing capabilities, and we ingest events-related data for holistic, cross-channel intelligence and coverage.
We only support one product per indication to be a strategic partner and give clients true competitive advantage. We also offer in-depth competitive monitoring across endemic and non-endemic partners to inform counter-positioning. Learn faster than anyone else and stay ahead of competitors with the most comprehensive insights in the industry. Eying an existing competitor or new market entrant?
