PharmaForceIQ acquires Aktana, creating an end-to-end commercial customer engagement platform. Unify brand and field strategy, align execution, and measure quickly.
We are uniquely positioned to simultaneously deploy high-impact HCP and patient campaigns. We use real-world data, deidentification, and integrations across thousands of channels and publishers to increase awareness and ensure patients access treatments faster. We segment patients using health and non-health data, build real-time lookalike audiences, and use predictive models to reach the actual patients diagnosed on a weekly basis (compliantly).
SEE ROI UNFOLD LIVE
Waiting months on results is the old playbook. Our insights refresh dynamically—giving you continuous optimization opportunities. We show live dashboards, including website, paid media, paid search, and CRM opt-in metrics. And patient keys connect back to our identity graph in a privacy-safe, compliant way to measure script lift rapidly.
We start from patient profiles and identify unique message sequences to drive high-value actions. We identify patients diagnosed in real time using health and non-health data, then build smart lookalike consumer audiences around those patients–every week. Our proprietary models and automations reach and engage those audiences within 48 hours across channels via thousands of integration partners.
At a small biotech
company
EFFICIENCY AND SAVINGS
Market complexity is growing, and marketers continue to feel growing pressure to show ROI with tighter budgets. The old media model no longer works in the digital-first world, and we help teams build smarter, faster optichannel approaches that reach patients on the right channels without massive budgets.
Our platform adjusts to your brand’s needs and can drive effective, patient-centric campaigns at every phase of the product lifecycle.
As a new treatment entered the market, our client aimed to prevent market share erosion and improve DTC engagement compared to a past campaign. See how we maximized a very tight budget to increase engagement on all tactics and drive a 195% increase in website quality visits in just one quarter.
Hear from our own Kevin O’Connell and other experts who spoke on personalizing the patient experience at Reuters Pharma USA. They shared insights on patient-first approaches, including leveraging AI, effectively segmenting, simplifying medical information for accessibility, and more.
We deliver real-time optichannel execution, tangible results, and strategic partnership. You can count on actionable plans, instant deployment on the right channels, and clear metrics that show impact. It’s a smarter, faster way forward.
Find answers to common questions about our partnership with DTC marketers.
We deliver transparent results. Depending on your goals, that means higher script and revenue lift, better website engagement and quality visits, custom media and paid search engagement, and other KPIs. Track outcomes on live dashboards so you know what’s working and can easily pivot mid-flight when needed (instead of monthly, quarterly, or once a year).
We have a deep understanding of how to properly target sensitive and non-sensitive consumer segments. We identify patients by leveraging claims and lab data, as well as socioeconomic and behavioral data, to create dynamic patient target lists on a weekly basis. We utilize dozens of data sources compliantly, including medical records, pharmacy records, hospital records, consumer data platforms, and other sources of social, economic, and social determinants of health data.
PharmaForceIQ activates campaigns on your optimal mix including display, contextual, out-of-home, point-of-care, connected TV, audio, and other channels. We integrate with many platforms, DSPs, and partners to reach across 75,000+ channels and platforms, reaching 95% of U.S. consumers.
We offer faster optimizations because much of the work is automated within our platform. With human in the loop AI models, we measure in flight and auto-adjust for audience quality, visits, Trx, NRx and other KPIs. Most media agencies have interim steps of receiving results, planning optimizations, gaining brand approvals, reissuing IOs, and executing optimizations manually.
We only support one product per indication to deliver true competitive advantage. We also offer in-depth competitive monitoring across endemic and non-endemic partners to inform counter-positioning. Eying an existing competitor or new market entrant? Let’s chat.
We frequently work with creative agencies to leverage approved and create any new content assets needed, and we work with media agencies in multiple ways. We collaborate to leverage their existing buys for our campaigns, and we can work with you both to propose the most efficient vendors based on our data. If you don’t have a media agency, we can also handle media buying for you directly (without the standard commission rate).