We enable smarter, more coordinated outreach that modernizes HCP and patient engagement, without overwhelming internal teams. Our real-time engagement platform helps small to large pharma achieve fast adoption, tangible ROI, measurable savings, and cross-functional wins across unbranded and branded initiatives. For one client, we proved results and scaled from one pilot to their entire specialty portfolio in just 7 months.
CONNECT THE DOTS
We map results from campaign exposure to outcome, down to the individual HCP. With real-time dashboards, you’ll know which actions led to new prescriptions for your brands (at the NPI level), where spend is working, and where to pivot.
PharmaForceIQ is a holistic solution designed for effortless integration with your internal ecosystems. In turn, we deploy widely using our integrations across 75,000+ publishers via multiple DSPs, as well as 75+ endemic sites, numerous CRMs, and other digital and offline channels. Unlike agencies and platforms that over-index on their own ecosystems, we deliver wherever your target HCPs actually are (the optimal media mix).
At a large US-based pharmaceutical company
HOLISTIC CUSTOMER DATA
We start from proprietary insights into HCP preferences. Based on over 100M data points, we offer the most holistic affinity profiles in the industry across 7M+ HCPs. Updated dynamically, this means optichannel campaigns don’t run off historical data. We achieve higher engagement by deploying content 1:1 on an HCP’s go-to channel and publisher in the format and message type they’re most likely to engage with–today.
Whether your stakeholders are prepping for launch, pursuing growth, or navigating maturity, we deliver real-time optichannel execution, ROI-driven outcomes, and hands-on strategic partnership at every step.
We skip the traditional agency commission model that incentivizes higher budgets, so we can instead focus on efficiency and impact. See how this helped us boost HCP engagement by cutting media spend by 35% for a client with a mature brand in a competitive indication.
Omnichannel leaders from Jazz Pharmaceuticals and Bristol Myers Squibb joined us to discuss AI-powered strategies to enhance personalization, improve resource allocation, and drive measurable ROI in this Fierce Pharma webinar.
We measure success in real ROI and meaningful impact, never getting sidetracked by vanity metrics. See how we can help you achieve agile execution, transparent collaboration, and consistent, high-impact results that help your teams win.
Find answers to common questions about our partnership with omnichannel leaders and COE teams.
We work closely with clients to align campaigns with their unique objectives. Ultimately, we drive higher script and revenue lift with data down to the NPI level. We also track growth in website engagement and quality visits, increases in field force activation and access to HCPs, and other types of KPIs. See full visibility on live dashboards and pivot quickly, anytime you need to.
We only support one product per indication to be a true strategic partner. This means we give clients not just attention, but true competitive advantage. We also offer a valuable add-on service: in-depth competitive monitoring across endemic and non-endemic partners.
We activate campaigns on your brand’s optimal mix from across 75+ endemic partners, 75,000+ digital and OOH publishers via multiple DSPs, email providers, and other digital, field, and peer-to-peer channels. We easily, securely integrate with field and internal CRM environments (like hourly syncs with Veeva) to complement your internal capabilities.
We utilize dozens of trigger sources to adapt to client-specific goals, regardless of lifecycle phase, disease state, patient incidence, or therapeutic area. With existing two-way technical integrations, we ingest data in real-time (daily or weekly) across over 2,000 labs, several claims vendors, and most EHRs to achieve ~80% data coverage. This syncs rapidly with campaigns so content can deploy to target HCPs on their go-to channel and platform within 24 hours of them having an eligible patient.
We have the industry’s most holistic suite of platform integrations that are ready out-of-the-box. That includes easy implementation with Veeva, Marketo, Salesforce, and hundreds of other vendors and data partners. Critically, client data stays with the client. Our data is fed directly to our platform by publishers and HCP activities.
Our customer journeys span all channels based on an HCP’s individual preferences, and that includes both digital, third-party media, and field. Built on over 12 years of global field orchestration by Aktana, our field NBA solution surfaces insights to improve field execution by easily fitting into a rep’s workflow via your existing CRM. We use behavioral science to nudge behavior change and context-rich recommendations to build trust. These tools have demonstrated significant impact, including 30%+ higher sales by reps using NBA recommendations.
We help clients tap into some of the most sophisticated AI and ML technology available in the industry. Our proprietary artificial intelligence models are leveraged to generate thousands of personalized customer journeys at scale. These predict, orchestrate, measure, and score the next best action for customer journeys in accordance with each HCP’s affinity data like channel, vendor and message preferences. The platform continuously ingests engagement data to measure performance and optimize, iterating instantaneously, and we also have ongoing external data ingestion from various sources to support orchestration and triggered content delivery.
