We empower teams with the fastest, most effective ways to engage customers, including making your field force smarter, better targeted, and more agile than the competition. Our scalable orchestration tools deliver real-time insights that reduce friction and help reps maximize their time, understand HCP journey contexts, and prioritize visits.
BOOST FIELD EFFECTIVENESS
We deliver powerful predictive insights to help field teams prep for engagements, maximize each day, and hit their targets. We surface the most critical info right now to save them time and help manage prioritization.
We offer a holistic solution to unify brand and field strategy, drive executional alignment, and measure impact fast. Our field next-best-action (NBA) platform is powered by Aktana’s proprietary dataset of real-world insights across 85+ validated use cases drawn from 100M+ field suggestions made and 5,000+ tactics executed over twelve years of orchestration and field execution expertise.
Oncology, Global pharmaceutical company
DEEPEN FIELD IMPACTS
NBA personalizes journeys to drive sales lift despite decreasing access, increased HCP overwhelm, and uncertain markets. AI-driven insights empower reps to reach doctors who had been unresponsive, find opportunities with HCPs who weren’t on their radar, and proactively engage HCPs based on timely patient alerts.
Intelligent tools streamline collaboration and are designed around rep workflows to support effective training and operations, no matter where in the product lifecycle you stand.
Technology is a strategic tool that can maximize return from every rep interaction and every dollar spent – when used effectively. See how optichannel strategies bridge personal and nonpersonal engagement and deliver ROI by using data to improve every touchpoint, as omnichannel frameworks underdeliver.
We acquired Aktana, aligning our cutting-edge digital orchestration platform with the industry’s premier AI-driven field Next-Best-Action platform. This creates pharma’s first optichannel-in-a-box solution – an end-to-end commercial customer engagement system that can go live in 6–8 weeks.
Discover how our innovative platform can empower reps with deep, real-time insights that improve performance, enhance HCP relationships, and ultimately drive sales lift.
Find answers to common questions about our partnership with sales and enablement leaders.
Make your most expensive channel smarter by giving reps real-time, predictive insights on who to see, when to go, and what to say. We help align field and marketing, including delivering reps real-time, predictive, strategy-oriented, and truly actionable insights to maximize time, reduce friction, and prioritize visits. This helps leaders empower and scale a high-performing and high-impact team, retain high-caliber talent by delivering truly useful support tools, and maximize field effectiveness in an uncertain landscape. This is powered by the industry’s premier field Next-Best-Action (NBA) platform developed by Aktana.
We have the industry’s most holistic suite of platform integrations that are ready out-of-the-box. That includes easy implementation with Veeva, Marketo, Salesforce, and hundreds of other vendors and data partners. By delivering suggestions and insights directly within their daily workflow (usually in Veeva), we help reps optimize their schedules, effectively incorporate new targets into existing routes, and surface the right messaging for every HCP detail.
When field teams understand that new platforms reduce administrative friction rather than add requirements, resistance diminishes. Anticipating friction and building support mechanisms demonstrates respect for field team challenges. We know this and account for it by being field-first in designing solutions that reps will use out in the field. For example, we give context and a transparent rationale with each recommendation, and we have built in feedback loops for reps to use. These help build trust, incorporate rep expertise, overcome ‘last-mile’ challenges, and boost user adoption.
We only support one product per indication to deliver true competitive advantage. This supports both marketing and field force needs to bolster differentiation and avoid conflicts of interest.
We work globally to drive field excellence. Our platforms already enable scalable deployment, intelligent automation, optichannel excellence, and measurable commercial impact for thousands of users in marketing, medical affairs, and field teams across 18 countries and across nearly 100 brands & candidates at small, medium, and large pharma.
