Frequently Asked Questions

• Real Time Patient Identification and Affinity-driven HCP Engagement.
• Real Time Measurement at Physician Level (engagement and prescription lift)
• The most holistic HCP Affinity data in the industry produced by dozens of proprietary AI models
• Truly omnichannel targeted approach including Digital, P2P and Personal Promotional channels significantly lowering media spend
• On the fly optimization of the channel and message mix

PharmaForceIQ is integrated with more than 70 of the world’s largest data vendors, publishers, platforms and aggregators to provide very strong HCP coverage across specialties.

Brand marketing and medical affairs teams within pharmaceutical, biotech and medical device companies

We can assist across all phases of the product lifecycle as our capabilities include clinical trial recruitment, omnichannel launch deployments, omnichannel deployments for mature brands, target list affinity analysis to deliver right HCP channels/messages and more.

Our proprietary Artificial Intelligence models are leveraged to predict, orchestrate, measure and score the next best action for HCP engagement in accordance to each HCP’s channel, vendor and message preferences.

PharmaForceIQ works closely with both media agencies and the agency of record to leverage PFIQ’s HCP affinity data to help ensure the right channels, and messages are utilized for targeted personalized deployment of your media. This can result in reduced media spend and increased ROI. PharmaForceIQ does not charge any media fees to run media for a brand, which also can translate to additional cost savings.

Our clients typically start seeing increased engagement rates immediately due to the personalized approach that our platform delivers. Furthermore, upon PFIQ commencement of targeting, it typically requires 3-6 months to appropriately characterize NRx lift.

Our clients typically start seeing increased engagement rates immediately with the personalized approached that our platform delivers. Furthermore, NRx lift typically takes 3 – 6 months to appropriately characterize after commencing targeting

Yes, for brands that leverage PFIQ’s end-to-end solution, as we are confident in the ability of the engine to generate strong results. The PFIQ team will review the multiple pricing options available for your brands.