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Video: Derek Choy on signals, strategy, and share of answer
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Commercial
,
Life science trends
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Next Best Action
,
Optichannel excellence
Survey: Persistent challenges in field-marketing collaboration
Explore the results of a 2026 coordination and omnichannel engagement survey of biopharma leaders on persistent challenges and closing the sales-marketing gap.
AI
,
HCP engagement
,
Next Best Action
Biopharma sales case study – Next Best Action activation
Top-10 biopharma unlocks 14% higher sales and $30M in projected annual upside for priority brand by activating internal models with Aktana
Client voices
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Life science trends
,
Next Best Action
Shift both perspectives and technology to improve pharma field-marketing coordination
Dive into this discussion between PFIQ and Palvella Therapeutics on structural and tech issues that prevent better sales-marketing coordination.
AI
,
HCP engagement
,
Optichannel excellence
AI to Rethink Customer Engagement: A Q&A with Hemal Somaiya and Derek Choy
PharmaForceIQ experts discuss harnessing AI to revolutionize customer engagement. Learn how a unified platform enables real-time, personalized optichannel marketing and field engagement, while overcoming common challenges in applying and scaling AI solutions.
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