As healthcare professionals turn to AI tools like ChatGPT and Gemini for clinical answers, traditional metrics like Share of Voice are quickly losing their edge.
In her PM360 article, “Optichannel Marketing: Winning the AI Answer,“ Hemal Somaiya breaks down why pharma marketers are moving beyond omnichannel playbooks toward smarter, AI-driven optichannel strategies.
You’ll learn:
- Why broad omnichannel approaches are giving way to optichannel marketing built on real-time data, AI, and behavioral signals
- How to deliver the right content at the right moment, not just across more channels
- Why Answer Engine Optimization (AEO) is becoming essential as search shifts toward a zero-click, AI-driven experience
- Practical steps to improve your brand’s visibility in AI-generated answers
Click here to unlock the answer and read Hemal’s article in PM360.