Press

AI, HCP engagement, Understanding ROI

MM+M: Turning measurement into a real-time learning loop in pharma

News, Product announcement

PharmaForceIQ Wins in PM360 Innovation Awards

Optichannel 360 platform has been recognized as a game-changing innovation in pharma marketing.

News, Optichannel excellence

PharmaForceIQ Launches Optichannel 360, the First AI-Native Answer-to-Action Engine for Pharma Commercial Teams

PharmaForceIQ introduces Optichannel 360, the first AI‑native answer‑to‑action engine designed specifically for pharma commercial teams to unify strategy, systems, workflows, measurement, and execution across field and digital.

HCP engagement, Media efficiency, Optichannel excellence

Omnichannel has reached its limit: Why marketers should invest in optichannel instead

This opinion in MM+M asks whether omnichannel has hit it's limit, especially when field and marketing silos persist, and what should come next.

AI, HCP engagement, Launch planning, Optichannel excellence

Optimizing pharma launches in real time

Learn how real-time optichannel data and Share of Answer metrics can improve pharma launch planning and commercial performance.

AI, HCP engagement, Optichannel excellence

Optichannel marketing and winning the AI answer

Explore how pharma brands can use optichannel marketing and Answer Engine Optimization to earn visibility in AI-generated answers.

Client voices, Life science trends, Next Best Action

Shift both perspectives and technology to improve pharma field-marketing coordination

Dive into this discussion between PFIQ and Palvella Therapeutics on structural and tech issues that prevent better sales-marketing coordination.

AI, HCP engagement, Optichannel excellence

AI to Rethink Customer Engagement: A Q&A with Hemal Somaiya and Derek Choy

Hear Hemal Somaiya and Derek Choy discuss AI for pharma engagement, real-time personalization, optichannel execution, and scaling with confidence.

AI, HCP engagement, Optichannel excellence

Harnessing End-to-End AI to Transform Customer Engagement in Pharma and Biotech

See how end-to-end AI can connect pharma teams, support transparent decisions, and strengthen optichannel customer engagement.

HCP engagement, Optichannel excellence, Therapeutic area expertise

Rare Revolution Insider: How real-time, real-world data unlocks precision in rare disease marketing

Learn how real-time, real-world signals help rare disease teams deliver more precise optichannel engagement and measurable results.