Press

Artificial intelligence, HCP engagement, Optichannel excellence

AI to Rethink Customer Engagement: A Q&A with Hemal Somaiya and Derek Choy

Artificial intelligence, HCP engagement, Optichannel excellence

Harnessing AI to Transform End-to-End Customer Engagement in Pharma and Biotech

Shift from ineffective omnichannel approaches to AI-driven optichannel strategies. Discover how end-to-end AI systems unify teams, if designed effectively to empower users, deliver transparency, and manage many complex, nuanced factors.

HCP engagement, Optichannel excellence, Therapeutic area expertise

Rare Revolution Insider: How real-time, real-world data unlocks precision in rare disease marketing

Using a proactive optichannel strategy and a custom array of real-world signals helps rare disease teams move beyond "spray and pray" to deliver personalized, real-time outreach and measurable results.

News, Optichannel excellence

PharmaForceIQ Acquires Aktana to Deliver Unparalleled Cross-Functional Engagement Impact for Pharma

PharmaForceIQ has acquired Aktana, enhancing our digital orchestration platform with the industry’s premier field Next-Best-Action platform. This creates pharma's first end-to-end, optichannel commercial customer engagement system.

HCP engagement, Optichannel excellence

Maximizing ROI with optichannel marketing

Uncover why traditional omnichannel approaches often fall short in pharma and how optichannel marketing leverages data and precise targeting to deliver smarter engagement, minimize waste, and generate measurable ROI..

Launch planning, Optichannel excellence, Understanding ROI

Before and after optichannel: Rescuing a stalled launch in 5 months

See how we helped a brand team turn around a lackluster launch. Affinity intelligence and optichannel precision drove rapid adoption, growing market share in just a few months.

Customer journeys, HCP engagement, Media efficiency

Small budget, big lift: Hyper-targeting supercharges always-on campaigns

See how we helped a client adapt to anticipated competitive pressures and sales rep vacancies in key regions, maximizing HCP engagement by intelligently layering hyper-targeted tactics onto their existing always-on foundation.

Optichannel excellence, Patient engagement, Product lifecycle, Real-world data

Strategic advantage: Optichannel engagement drives ROI across the product lifecycle

This article in Pharmaceutical Executive explores how optichannel strategies bridge personal and nonpersonal efforts from early pre-launch planning through brand growth.

Life science trends, News

PharmaForceIQ Announces Substantial Growth as It Expands Optichannel Engagement Solutions

PharmaForceIQ, a fast-growing provider of precision customer engagement technologies, announces a period of accelerated growth marked by a transformative shift toward optichannel marketing. The company has seen a multifold increase in average contract value and achieved a 100% client renewal rate—underscoring the measurable impact of its advanced, data-driven strategies.

Audience insights, Optichannel excellence

PM360: The Efficiency Trifecta: Keys to Maximizing Pharma Marketing ROI

Hemal Somaiya shares insights in PM360 on how agile pharma marketing strategies, real-time data, and AI-powered precision are transforming ROI for marketers.