Video

AI, Life science trends, News

Video: Derek Choy on signals, strategy, and share of answer

AI, HCP engagement, Life science trends

How Tactic Genie personalizes high-ROI journey sequences

Learn how we leverage advanced AI to identify the activities and channels that will deliver the greatest results in orchestrated, 1:1 journeys.

AI, Life science trends

Video: Pharma Marketing’s Future Hinges on Data, AI, and Precision

Traditional tactics are no longer viable, especially with the rise of specialty medications targeting smaller patient populations.

AI, HCP engagement, Life science trends

Aktana’s Strategy Console

Connect strategies to impact through AI with Strategy Console to enable continuous improvement across all channels.

AI, HCP engagement, Life science trends

Agentic AI: The Next Frontier for Balancing Automation and Human Oversight

In this panel from NEXT Dubrovnik 2025, industry leaders explore how Agentic AI delivers automation that stays transparent, contextual, and aligned with strategy—without removing human oversight.

AI, HCP engagement, Life science trends

Tightening the Gap Between Strategy and Execution

AI, HCP engagement, Life science trends, Medical affairs

Personalized Omnichannel Experiences for Every HCP – Contextual Intelligence Engine

HCP engagement, Life science trends, Medical affairs, Next Best Action

Deploy and Scale Rapidly – Aktana Platform

AI, HCP engagement, Life science trends

Unlocking Personalization at Scale – HCP Engagement AI

AI, HCP engagement, MedTech

Proactively Identify New Opportunities and Curtail Loss with Sales Change Detection AI

Sales Change Detection uses AI to identify sales and prescribing anomalies so teams can proactively address market opportunities and risks in real-time.