Case Study

AI, HCP engagement, Next Best Action

Biopharma sales case study – Next Best Action activation

Customer journeys, HCP engagement, Media efficiency

Optichannel bridges field coverage gaps: 41% increase in unique prescribers via digital only

Learn how digital-only HCP engagement helped close field coverage gaps and increase unique prescribers by 41% in target markets.

Customer journeys, Patient engagement

Supercharging patient engagement within one quarter

See how PharmaForceIQ drove a 195% lift in high-quality website visits through a targeted optichannel patient engagement campaign.

Media efficiency

Reduce Media Spend but Increase Engagement and Market Share? Here’s How We Achieved It

Dive into one recent campaign where we partnered with a mature brand in a crowded indication to successfully reduce media spend by a significant margin.

Launch planning, Optichannel excellence

Exceeding Benchmarks: Driving Launch Success in a Rare Indication

Learn about one recent campaign where we partnered with a brand team to achieve remarkable launch results in a second-line therapy.

AI, Commercial, Next Best Action

How Can You Get the Best Out of Next Best Action in Pharma?

A practical guide to what NBA is, why adoption is harder than implementation, and what separates the programs that work from the ones that do not.

Medical affairs, Therapeutic area expertise

How PharmaForceIQ Helped Drive Consistent, Repeated HCP Visits to a Medical Affairs Website

Dive into one recent partnership with an oncology medical affairs team designed to drive education and repeat website visits across multiple indications.

Launch planning, Therapeutic area expertise

Optichannel Campaign Results: Driving 22% NRx Lift at Launch in a Small Oncology Indication

See how an oncology brand used optichannel tactics to drive engagement and achieve a 22% NRx lift at launch.

Therapeutic area expertise, Understanding ROI

How PharmaForceIQ Doubled Engagement and Boosted NRx Lift for a Second to Market Specialty Medication

See how hyper-targeted optichannel engagement helped a pharma brand increase HCP engagement and NRx lift for a second-to-market therapy.

AI, HCP engagement

Improving sales growth by 14% during indication launch for an innovative oncology drug

Case study on an AI-based HCP segmentation and perception platform to optimize targeting and improve collaboration between marketing and sales at launch