AI

AI, HCP engagement, Launch planning, Optichannel excellence

Optimizing pharma launches in real time

AI, HCP engagement, Life science trends

Why share of answer is the new share of voice in pharma marketing

Pharma brands must shift from Share of Voice to Share of Answer. Discover AEO strategies, paid AI media tactics, and cross-functional models for AI-driven clinical discovery.

AI, HCP engagement, Optichannel excellence

Optichannel marketing and winning the AI answer

This article explores the shift from traditional search strategies to Answer Engine Optimization (AEO) and explains what helps pharma brands earn visibility in AI-generated answers.

AI, Commercial, Next Best Action

Agentic AI in life sciences: What commercial leaders need to know

A briefing on what agentic AI actually means for pharma, what it requires to work, and how to think about the human role as automation advances.

AI, Life science trends, News

Video: Derek Choy on signals, strategy, and share of answer

Derek Choy talks with Fierce Pharma about delivering what HCPs need, when they need it - including in AI tools where marketers must win Share of Answer.

AI, HCP engagement, Next Best Action

Biopharma sales case study – Next Best Action activation

Top-10 biopharma unlocks 14% higher sales and $30M in projected annual upside for priority brand by activating internal models with Aktana

AI, HCP engagement, Optichannel excellence

AI to Rethink Customer Engagement: A Q&A with Hemal Somaiya and Derek Choy

PharmaForceIQ experts discuss harnessing AI to revolutionize customer engagement. Learn how a unified platform enables real-time, personalized optichannel marketing and field engagement, while overcoming common challenges in applying and scaling AI solutions.

AI, HCP engagement, Optichannel excellence

Harnessing End-to-End AI to Transform Customer Engagement in Pharma and Biotech

Shift from ineffective omnichannel approaches to AI-driven optichannel strategies. Discover how end-to-end AI systems unify teams, if designed effectively to empower users, deliver transparency, and manage many complex, nuanced factors.

AI, Life science trends

The Omnichannel Maturity Model for Life Sciences

Explore the five key stages organizations move through as they evolve from fragmented execution to intelligent, self-optimizing orchestration.

AI, HCP engagement, Life science trends

How Tactic Genie personalizes high-ROI journey sequences

Learn how we leverage advanced AI to identify the activities and channels that will deliver the greatest results in orchestrated, 1:1 journeys.