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Pharma commercial team reviewing connected field and digital engagement signals
  • AI, Commercial, Next Best Action
Next Best Action AI in Pharma: How It Works
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Graphic illustrating Fierce SOA Webinar Recording
  • AI, Audience insights, Commercial, Life science trends

Webinar: Driving Share of Answer in pharma in the AI era

Explore Share of Answer in commercial pharma and ways to adapt HCP engagement strategies as AI changes information seeking.
PharmExec.com and PharmaForceIQ partnership header graphic for pharma launch optimization article
  • AI, HCP engagement, Launch planning, Optichannel excellence

Optimizing pharma launches in real time

Learn how real-time optichannel data and Share of Answer metrics can improve pharma launch planning and commercial performance.
Graphic illustrating How do HCPs search today – Share of Voice header
  • AI, HCP engagement, Life science trends

Why share of answer is the new share of voice in pharma marketing

Learn why pharma brands are measuring Share of Answer as HCPs use AI, and explore a framework for building visibility in AI-generated answers.
Graphic illustrating Copy of Media Article Resource Header Template
  • AI, HCP engagement, Optichannel excellence

Optichannel marketing and winning the AI answer

Explore how pharma brands can use optichannel marketing and Answer Engine Optimization to earn visibility in AI-generated answers.
AI icon and network nodes representing agentic AI in life sciences
  • AI, Commercial, Next Best Action

Agentic AI in life sciences: What commercial leaders need to know

A briefing on what agentic AI actually means for pharma, what it requires to work, and how to think about the human role as automation advances.
Graphic illustrating NEXT Summit Panel Recording (2)
  • AI, Life science trends

Video: Commercial Reloaded – Are We Ready for Today’s & Tomorrow’s HCPs?

Hear pharma leaders discuss AI's impact on HCP engagement, answer engines, and the limits of traditional communication models.
Graphic illustrating Fierce Pharma Executive Interview Header
  • AI, Life science trends, News

Video: Derek Choy on signals, strategy, and share of answer

Derek Choy talks with Fierce Pharma about delivering what HCPs need, when they need it - including in AI tools where marketers must win Share of Answer.
Illustration for Exploring Next Best Action models that increased sales
  • AI, HCP engagement, Next Best Action

Biopharma sales case study – Next Best Action activation

Top-10 biopharma unlocks 14% higher sales and $30M in projected annual upside for priority brand by activating internal models with Aktana
Graphic illustrating Acquisition Email Header (1000 x 500 px) (3)
  • AI, HCP engagement, Optichannel excellence

AI to Rethink Customer Engagement: A Q&A with Hemal Somaiya and Derek Choy

Hear Hemal Somaiya and Derek Choy discuss AI for pharma engagement, real-time personalization, optichannel execution, and scaling with confidence.
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