Life science trends

HCP engagement, Life science trends, Optichannel excellence

Pharmaceutical Marketing Strategies That Drive Results

AI, Audience insights, Commercial, Life science trends

Webinar: Driving Share of Answer in pharma in the AI era

Novartis, Bristol Myers Squibb, and PFIQ leaders discuss share of answer in pharma marketing as a framework for adapting to a generational shift in HCP information seeking.

AI, HCP engagement, Life science trends

Why share of answer is the new share of voice in pharma marketing

Pharma brands must shift from Share of Voice to Share of Answer. Discover AEO strategies, paid AI media tactics, and cross-functional models for AI-driven clinical discovery.

Commercial, Life science trends, Next Best Action, Optichannel excellence

Survey: Persistent challenges in field-marketing collaboration

Explore the results of a 2026 coordination and omnichannel engagement survey of biopharma leaders on persistent challenges and closing the sales-marketing gap.

AI, Life science trends

Video: Commercial Reloaded – Are We Ready for Today’s & Tomorrow’s HCPs?

From demographic shifts to the rise of AI answer engines, hear experts discuss radical upheaval happening in pharma communication and the gaps left by traditional engagement models.

AI, Life science trends, News

Video: Derek Choy on signals, strategy, and share of answer

Derek Choy talks with Fierce Pharma about delivering what HCPs need, when they need it - including in AI tools where marketers must win Share of Answer.

Client voices, Life science trends, Next Best Action

Shift both perspectives and technology to improve pharma field-marketing coordination

Dive into this discussion between PFIQ and Palvella Therapeutics on structural and tech issues that prevent better sales-marketing coordination.

HCP engagement, Life science trends, Medical affairs

Precision and efficiency: How optichannel engagement enhances HCP education

See insights from a conference panel with Audrey Carnevale (Averitas Pharma), Tim Smith (Regeneron), and Saraiyah Hatter (PharmaForceIQ) on compliant and impactful digital engagement campaigns in Medical Affairs.

Life science trends, News, Optichannel excellence

Breaking down silos: How PharmaForceIQ + Aktana finally unifies brand and field

Hemal Somaiya and Derek Choy discuss the acquisition: why this, why now, what this means for pharma leaders, and how this transforms commercialization, marketing, and sales.

HCP engagement, Life science trends, Optichannel excellence

Driving optichannel success through data-driven decision making

Marketing leaders from GSK, Novartis, Replimune, and PharmaForceIQ explore how optichannel strategy ensures meaningful, actionable information flows and unlocks measurable improvements in engagement, ROI, and outcomes.