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Solutions
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Why share of answer is the new share of voice in pharma marketing
Read Now
Commercial
,
Life science trends
,
Next Best Action
,
Optichannel excellence
Survey: Persistent challenges in field-marketing collaboration
Explore the results of a 2026 coordination and omnichannel engagement survey of biopharma leaders on persistent challenges and closing the sales-marketing gap.
AI
,
Life science trends
,
News
Video: Derek Choy on signals, strategy, and share of answer
Derek Choy talks with Fierce Pharma about delivering what HCPs need, when they need it - including in AI tools where marketers must win Share of Answer.
Client voices
,
Life science trends
,
Next Best Action
Shift both perspectives and technology to improve pharma field-marketing coordination
Dive into this discussion between PFIQ and Palvella Therapeutics on structural and tech issues that prevent better sales-marketing coordination.
HCP engagement
,
Life science trends
,
Medical affairs
Precision and efficiency: How optichannel engagement enhances HCP education
See insights from a conference panel with Audrey Carnevale (Averitas Pharma), Tim Smith (Regeneron), and Saraiyah Hatter (PharmaForceIQ) on compliant and impactful digital engagement campaigns in Medical Affairs.
Life science trends
,
News
,
Optichannel excellence
Breaking down silos: How PharmaForceIQ + Aktana finally unifies brand and field
Hemal Somaiya and Derek Choy discuss the acquisition: why this, why now, what this means for pharma leaders, and how this transforms commercialization, marketing, and sales.
HCP engagement
,
Life science trends
,
Optichannel excellence
Driving optichannel success through data-driven decision making
Marketing leaders from GSK, Novartis, Replimune, and PharmaForceIQ explore how optichannel strategy ensures meaningful, actionable information flows and unlocks measurable improvements in engagement, ROI, and outcomes.
HCP engagement
,
Life science trends
,
Optichannel excellence
Pharmafile: Precision Engagement that Delivers Measurable ROI
This Q&A shares how data-driven insights and flexible channel selection empower marketers to maximize ROI, improve HCP experience, and sustain value across the product lifecycle.
HCP engagement
,
Life science trends
,
Optichannel excellence
Pharmaceutical Commerce: Moving from Omnichannel to Optichannel Engagement Strategies
This Q&A explores why the industry needs to move away from persistently constrained omnichannel strategies and toward optichannel marketing approaches that boost personalization and ROI.
Life science trends
,
Therapeutic area expertise
Real-time triggers unlock precision in rare disease marketing
Triggered media empowers marketers in niche indications to drive more personalized and meaningful engagement, building awareness over time and reaching HCPs when they have an eligible patient
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