Blog

AI, HCP engagement

How Pharma Marketers Can Use AI to Their Advantage

HCP engagement, Life science trends

True Omnichannel in Pharma Marketing: Expectations vs. Reality

Understand how to beat the challenges of implementing omnichannel pharma marketing to adopt it for your brand.

Customer journeys

5 Ways Pharma Companies Can Use Next Best Action to Increase Their Prescription Lift

Explore five ways your pharmaceutical company can use NBA to increase prescription lift and stay ahead of the competition through this shift.

Audience insights, HCP engagement

HCP Targeting Using Double Deciles as an Effective Tool for Omnichannel Marketing

Find out how correctly leveraging a unique method of segmentation can significantly improve your omnichannel marketing.

AI, HCP engagement, Life science trends, Medical affairs, Next Best Action

Linking Strategy to Execution for NBA Success

AI, HCP engagement, Life science trends, Medical affairs, Next Best Action

Deploying AI Next Best Action at Scale: Exploring the Pharma and Vendor Perspectives

The AI for Pharma Growth Podcast explores the challenges and opportunities with delivering NBA at scale with guests from Mundipharma and Aktana.

AI, HCP engagement, Life science trends

Case Study: 6 Guidelines to Build Flexibility into Your Pharma Commercial Model

AI, HCP engagement, Life science trends

Omnichannel Implementation: 3 Best Practices for Successful Change Management

AI, HCP engagement, Life science trends

Organizational Implications for Closing the Marketing Loop

AI, HCP engagement, Life science trends, Next Best Action

8 Ways to Find Opportunities with the AI-Ready Data You Have

Genentech’s case study will help you debunk the myths, understand common challenges and see real-life examples of