Blog

Customer journeys, HCP engagement

Channel Management in Pharma Marketing

AI, HCP engagement, Life science trends, Medical affairs, Next Best Action

Our appreciation and highlights from Innovation Xchange 2023

Thanks to our presenters who shared a wealth of knowledge and experience to spark conversations and enlighten the omnichannel journey.

AI, HCP engagement

Why Next Best Action Is the Best for Healthcare Marketing

Find out why the Next Best Action model is the perfect model for healthcare marketing. Discover its potential impact on your engagement rate, personalization, and prescription lift.

Audience insights, Customer journeys

Customer Journey Management in Pharma: How to Find the Right Leads at the Right Time

Explore the key strategies and best practices for customer journey management in pharma marketing.

AI, HCP engagement

How Pharma Marketers Can Use AI to Their Advantage

Explore ways pharma marketers can use AI to their advantage and gain a competitive edge in the marketplace.

HCP engagement, Life science trends

True Omnichannel in Pharma Marketing: Expectations vs. Reality

Understand how to beat the challenges of implementing omnichannel pharma marketing to adopt it for your brand.

Audience insights, HCP engagement

HCP Targeting Using Double Deciles as an Effective Tool for Omnichannel Marketing

Find out how correctly leveraging a unique method of segmentation can significantly improve your omnichannel marketing.

AI, HCP engagement, Life science trends, Medical affairs, Next Best Action

Linking Strategy to Execution for NBA Success

AI, HCP engagement, Life science trends, Medical affairs, Next Best Action

Deploying AI Next Best Action at Scale: Exploring the Pharma and Vendor Perspectives

The AI for Pharma Growth Podcast explores the challenges and opportunities with delivering NBA at scale with guests from Mundipharma and Aktana.

AI, HCP engagement, Life science trends

Case Study: 6 Guidelines to Build Flexibility into Your Pharma Commercial Model