HCP engagement

AI, HCP engagement, Life science trends

Aktana, Ferring and Sanofi at NEXT Normal 2021: Bringing the Field into an Effective Omnichannel Strategy

AI, HCP engagement

Improving sales growth by 14% during indication launch for an innovative oncology drug

Case study on an AI-based HCP segmentation and perception platform to optimize targeting and improve collaboration between marketing and sales at launch

AI, HCP engagement

It’s Time to Rethink How Life Sciences Commercial Teams Work

AI, HCP engagement, Next Best Action

The End of the POA Cycle as We Know It: A Shift to Agile HCP Engagement

In this webinar, experts from Lilly and Aktana discuss the end of the POA cycle as the life sciences industry begins to shift towards agile HCP engagement.

AI, HCP engagement, Life science trends

Novartis and Aktana Present the New Commercial Engagement Model atVeeva Commercial and Medical Summit, Europe

AI, HCP engagement

AI for a Better Customer Experience – Top Pharmaceutical Company

AI, HCP engagement, Launch planning

Accelerating Target Attainment and Sales During a Critical Vaccine Product Launch

Preparing for the launch of a new vaccine, one global pharma company deployed Next Best Action to give its field force a competitive edge.

AI, HCP engagement, Life science trends

Empowering Reps to Use Multichannel Marketing More Effectively

HCPs who received suggestion-driven letters and emails from reps were responsible for a 4% increase in new prescriptions, vs a control group.

AI, HCP engagement

Helping Specialty Reps Maximize the Value of Their Existing Toolkit and Pre-Call Plan More Effectively

See this case study on a new approach to help specialty reps maximize the value of their existing toolkit and pre-call plan more effectively.