AI

AI, Client voices, Optichannel excellence

Webinar: From Omnichannel to Optichannel: Redefining Personalized Engagement in Life Sciences

AI, HCP engagement

FAQ eBook: Context-Aware AI in Pharma for Effective Decision Making

Learn about embedding context-aware AI for continuous learning and contextual awareness in orchestration, so engagement improves the more the system is used.

AI, HCP engagement

FAQ eBook: Humans Must Be In-the-Loop, Not On-the-Loop

AI, HCP engagement

FAQ eBook: Transparency and Traceability as Foundations of Trust

This FAQ ebook explores the challenges and need for transparent and traceable AI in pharma to build trust, drive adoption, and cement value.

AI, Life science trends

Video: Pharma Marketing’s Future Hinges on Data, AI, and Precision

Traditional tactics are no longer viable, especially with the rise of specialty medications targeting smaller patient populations.

AI, HCP engagement

Agentic AI FAQ eBook: 20+ FAQs for Life Sciences

AI, HCP engagement, Life science trends

Aktana’s Strategy Console

Connect strategies to impact through AI with Strategy Console to enable continuous improvement across all channels.

AI, HCP engagement, Life science trends

Agentic AI: The Next Frontier for Balancing Automation and Human Oversight

In this panel from NEXT Dubrovnik 2025, industry leaders explore how Agentic AI delivers automation that stays transparent, contextual, and aligned with strategy—without removing human oversight.

AI

Transparency Is Non-Negotiable in AI: Derek Choy Explains Why

AI

The Future of AI Needs Humans in the Loop: Derek Choy Explains Why