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The Omnichannel Maturity Model for Life Sciences
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AI
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HCP engagement
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Life science trends
How Tactic Genie personalizes high-ROI journey sequences
Learn how we leverage advanced AI to identify the activities and channels that will deliver the greatest results in orchestrated, 1:1 journeys.
Life science trends
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News
PharmaForceIQ Announces Substantial Growth as It Expands Optichannel Engagement Solutions
PharmaForceIQ, a fast-growing provider of precision customer engagement technologies, announces a period of accelerated growth marked by a transformative shift toward optichannel marketing. The company has seen a multifold increase in average contract value and achieved a 100% client renewal rate—underscoring the measurable impact of its advanced, data-driven strategies.
AI
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Life science trends
Video: Pharma Marketing’s Future Hinges on Data, AI, and Precision
Traditional tactics are no longer viable, especially with the rise of specialty medications targeting smaller patient populations.
Life science trends
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Optichannel excellence
What is optichannel pharma marketing?
Discover how optichannel pharma marketing leverages real-world data and AI to precisely target individual customers with the right content through optimal channels, driving superior engagement and efficiency even with shrinking budgets.
AI
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HCP engagement
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Life science trends
Aktana’s Strategy Console
Connect strategies to impact through AI with Strategy Console to enable continuous improvement across all channels.
AI
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HCP engagement
,
Life science trends
Agentic AI: The Next Frontier for Balancing Automation and Human Oversight
In this panel from NEXT Dubrovnik 2025, industry leaders explore how Agentic AI delivers automation that stays transparent, contextual, and aligned with strategy—without removing human oversight.
Life science trends
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News
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Optichannel excellence
PharmaForceIQ’s Hemal Somaiya Honored as a ‘Disrupter’ in the 2025 PM360 ELITE 100 Awards
Chief Strategy Officer, Hemal Somaiya, has been selected by PM360 as an honoree in the ‘Disrupter’ category of the 2025 PM360 ELITE 100 program.
Life science trends
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Medical affairs
Solving the Digital Puzzle: Unifying and Optimizing the Pieces for Effective HCP Engagement in Medical Affairs
In today’s evolving landscape, mastering digital outreach and embracing an optichannel Medical Affairs strategy is now essential for success.
Life science trends
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News
,
Optichannel excellence
PharmaForceIQ’s Hemal Somaiya Recognized As One Of MM+M’s ‘Women Of Distinction’ For 2025
PharmaForceIQ is pleased to announce that executive Hemal Somaiya has been selected by MM+M as an honoree in the 2025 Women of Distinction program.
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